Unique products’ names

I will write about unique products’ names this week. The corporation’s goods were named by the chairman ”Takashi Suzuki”. He always says that “naming work is very important. I can’t leave my work to other people.” He hits on idea when he get up in morning. He says “chairman and president must can do it easily.” I will show you some example.

1.Syousyu-riki

The name is most popular in the corporation’s goods. The name is introduced in commercial.(http://www.bing.com/videos/search?q=%e6%b6%88%e8%87%ad%e5%8a%9b+cm+%e3%83%88%e3%82%a4%e3%83%ac&view=detail&mid=9F0BADDC730F34FDDD229F0BADDC730F34FDDD22&first=0)

The named from a famous pro wrestler, Syousy-riki. He was very strong those days. Tyousyu-riki won the championship. So the chairman wish the goods be strong goods for them corporation. The name was surprised people because it is like pun. But the impact is good to remind people. The goods hit. The chairman and employees are relieved. But there is a problem. Some people remember the name not as “Syousyu-riki”, as “Syousyu-riki”. The employees and the chairman are shocked. So they made that commercial. The commercial made a lot of people surprise. Because the commercial’s song is “Syousyu-riki, I kike toilet. Syousyu-riki, I like toilet too. For the great toilet, Sousyu-riki”. When from people watched the commercial, they didn’t make mistake the name.

 

2.Dassyu-tan

When he named it, the corporation was worried about how to receive by more young age people. The corporation became the company which 50 percent of a share in an insecticide market in the autumn of 2009. But young age people didn’t use insecticide. The chairman thought that the way things stand, nobody will buy an insecticide! Then the chairman paid attention the scent. In those days, The goods at with scent is popular to young people. The chairman and employees thought if were sold it, would be hit goods. But they didn’t come naming idea. The chairman hit upon a wonderful idea. “kaori musyu-da” it is great! He said. But employees opposed. Because “musyu-” is mean “no scent” in Japanese. The goods is “with scent”. It is full of inconsistencies. But he broke down the opposition. Finally the goods sold as “kaori musyu-da”. The success which sells about 2 million pieces is recorded after the sale in August 2010. When it sell, insecticides are no scent usually. The package is new character “Kaori chan”. It is operation for young age people to like the goods. The package to which an old insecticide show functionality and increase in quantity was almost the case. For example “You can use it one year.”, “very cheap” and “increased 10 percent”. The name and package give the people image that quench and cute. It can make people to image that If you are used the goods, you could be relax. “It is good package marketing” other corporation’s presidents praised him. The package’s colors are red and blue. These color is said “mana-red” and “mana blue”. The package business world people says these color are not good for package. Because it looks like cheap. But the chairman selected the color and success. It is mystery.