The interesting commercials

This week, I will write about theinteresting commercials.The corporation is famous for commertial. Because they make the commertial to make us fun, laugh, and happy. They like pun very much.

 

The most famous commertial is it.

http://www.youtube.com/watch?v=jStfAsfLtoc&noredirect=1

This commertial was made to lost misunderstanding.They tell us “It isn’t Syousyuu-ryoku. It’scorrect name is Shousyuu-riki.”By this commersial, lost the misunderstanding and the product became more famous.

 

These commercials made some original charactors. For example, “Kumao Monsieur”. Kumao is the character of insecticide “mushu-da”.

http://video.search.yahoo.co.jp/search?ei=UTF-8&fr=slv1-tospcc4&p=%E3%82%80%E3%81%97%E3%82%85%E3%83%BC%E3%81%A0

The commercial has pun too. Did you find the pun? The point is Kumao says “syakena baby”. “syakena baby” looks like “shekena baby”. “Shekena baby” means “shake it now baby”. And “shake” means salmons. So it is pun. When I saw the commercial first, I couldn’t understand the interest. But the character’s goods is liked by the people and the character goods sell well.  And it isn’t famous story but the chairman in the character. And he appered this commercial as Kumao Monsieur.

 

The corporation’s commercial produced a lot of new star. Forexample him. http://video.search.yahoo.co.jp/search?ei=UTF-8&fr=slv1-tospcc4&p=%E3%83%9F%E3%82%B2%E3%83%AB+%E6%B6%88%E8%87%AD

His name is Miguel Guerreiro. He came to Japan from Portugal as a singer. He was kids talent in Portugal. He was born in 1998. So he is 14 years old. It has reason that he was used this commercial. First reason is inpact. He is forigne people for us. And his voice is nice so can gave impact us. But the commercial has unknown story. The commercial is first when after Tunami 3.11. Society has nervousness. So a lot of corporation didn’t make funy commercials. The corporation’s emplyees considered. Because the corporation is famous for unique and funny commercials. But they thought to stop making funny commercial that time. At that time, a lot of letters were send them. The letter were written “Please don’t stop making the work.” “Please make funny commrecials and sustain Japan.” So they made it. The commercial’s back setting is in Lisbon. Lisbon suffered from an earthquake in 1755. Then the town was reborn. The commecial don’t say the story but the commercial was selected as good commercial in Japan in 2012. Then the story became known by people.

 

 And the commercial became seriese. The new one appear 3 people. They are singer. The song was written for Janan people. They tell wishese.

http://video.search.yahoo.co.jp/search?p=%E3%83%81%E3%82%AB%E3%83%A9%E3%81%AB%E3%81%8B%E3%81%88%E3%81%A6&tid=6e9281a56accf1e8acb3317012d5f40c&ei=UTF-8&rkf=2

 

It is the song.

<<It changes into power>>

Anyone always are not good .

I want be in a warm feeling.

I would like to go till the place which comes to be alike lightly like the clouds.

You are not lonely.

Because you are.

I am laughter.

I sing.

I shout.

You are there. You give me power.

 

These commertials and songs were made by Kouzi Kage. But he have a character and other name in the company. He sometimes appear as “Toriba Takadano”. It looks like a duck. He use the name as his name in the company. He does many kind of work but I think he is copy writter. He was born in Fukuoka. He educated Waseda univercity. Then he worked in Yukizirushi. When Yukizirushi caused the meat camouflage incident, his notice of apology is famous. He alays has idea which made us surprised. He write blog for tell people ST corporation. And he writes book because he became famouse copy writter. I respect him.