I will write about air counter again. But in this week I will write about Radioactivity too.

About radioactivity

Radioactivity is capability which a nucleus collapses and gives off radiation.
The substance is made of an atom. It was discovered by the Henry Becquerel in 1896, and was named by Marie Curie.

 

About radiation injury

It is called radioactive exposure that a human body is exposed to radiation. Or it is called contamination. The bad influence to the health by radiation is called radiation injury. For example, it is supposed that a half person will die from contamination of about 4 Gy.  After many years pass, the symptoms may be shown in leukemia or cancer.

 

Use of radioactivity

The character of radiation or a radioactive material is used and the substance with radioactivity is used in various fields. Although the radioactive material has been used for the time when the damage by radiation is not known well by noncommercial elegance, in the present age, it is no longer used.

 

About the offing earthquake of the Tohoku district Pacific Ocean

The offing earthquake of the Tohoku district Pacific Ocean is an earthquake which generated the offing of Pacific Ocean Sanriku in Japan as the focus at 14:46 on March 11, 2011. The Great East Japan Earthquake was caused and the damage serious all over East Japan from the northeast to Kanto was brought about. In Japan, it was the greatest scale in the history of observation. The dead are 15880 persons, missing person is 2694 persons, the injured are 6135 persons. And the nuclear power plant was destroyed by tsunami. So radiations leaked. The influence of radioactivity spread also to the sea. Fisheries were great blows for the prosperous northeast. The farmhouse also suffered da、mage.

 

The consequence of radiation having given Fukushima

1, Radioactive contamination, Japanese food, tap water, atmosphere, sea water, soil, etc.

2, Damage caused by rumors

3, Social influence and reaction scientific influence of other

4, Refuge and influence of the influence residents who give absorption and health of a human body

5, Influence on economy

etc.

 

Therefore, people were not able to eat at ease. So the corporation made air counter,

Now, damage caused by rumors are less.

 

When the earth quake was happened, the radiation detector sold by the foreign country.

So people couldn’t read and use. And it was too expensive because it was for corporations. Air counter was changed history of the radiation detector.

 

I wrote about ST corporations for 10 weeks. I just like ST corporation. I’m not the president’s daughter. And I’m not employee’s daughter. I like it’s commercial, talk of president and producer, and activity. Just like.

 

I watched the homepage. It is the corporation’s main homepage. So there are introduce of products and the corporation’s history, and so on.

http://www.st-c.co.jp/

 

And it is introduce page. It was written by Toriba Takadano. He write about making commercial, TV star who appear the commercial, and so on.  

https://www.st-sendenbu.com/index.html

 

Please watch once.

 

Activity for society after 3.11

I will write about the activity for society after 3.11. The biggest activity was making the air counter.

 

“Air counter” is a radiation meter for home use. It is outside of them field. But they made it with Professor Masahiro Fukushi. It was sold from Oct.20 2011. First, they said the price is 157,500 yen. But they changed it 9,800 yen. The reason is for people to use. Before the air counter was sold, there are any radiation meters for home use. There are just for corporation. So the cost is too high. These radiation meters are more 100,000 yen. So people couldn’t buy it. And there is any description.

 

After the big earthquake, we needed radiation meter, because foods and roads may be radioactive contamination. So people couldn’t eat food and walk to schools peace of mind. If you eat the food, you would be sick. For example people get cancer. First, they sell it 15,750 yen. But they changed. So it was needed by a lot of victims. Although it were planned at the drugstore of Kanto or a northeast, the home center, etc. But they decided to carry out precedence sale a center from the height of the demand.

 

They said “After the 3.11 earth big quake, we thought that if people would like to be helpful to many citizens by whom radiation is exposed uneasy considered. And thought that since children will feel easy in the future and lived. The thing which needs what now, the answer was a home radiation meter "air counter”.”

 

And there was a desire to offer the radiation meter whose performance it is cheaper and is higher. It decided to introduce into an "air counter" the technology from the other company which pulls out the performance of a semiconductor sensor more highly. It was sold in October 20, 2011. Thereby, the performance of sensitivity was able to be improved further. And they sold the 2nd phase in the spring of 2012 following this "air counter. It is air counter S. And by corporate planning and development with the company which newly received the technological tie-up, it was still slim and realized a light weight and budget prices.

 

Boosting performance

The performance raised the "air counter" which starts shipment on October 20 by introducing new technology.  And the sensitivity which measures radiation went up. Measurement became possible for a maximum of about 5 minutes, and it carried out large shortening of the measuring time which was a maximum of about 10 minutes at the abbreviation half. Precedence sale was carried out in high Fukushima Prefecture of demand.

 

The package of an air counter

The art director and Mr. Kenjiro Sano of MR DESIGN representation built the package design of the "air counter." The package imagined a clean sky and presupposed extensively that it is light-blue. And it is a pretty simple design which has arranged houses small in the lower part. In addition, the booklet "I will memorize correctly! basic knowledge of radiation" which published the basic knowledge about the radiation etc. which Tokyo Metropolitan University Professor Masahiro Fukushi supervised at this "air counter" is a set.

Activity for society before 3.11

 

Every corporation acts for society. For environment, for people, ect.

ST corporation acts too. The action is usual. But the one of actions is unusual. It is musical. Did you think why? Why did they select musical? But nobody understands the reason. It was written just “for education and culture” in corporation’s website.
In this week, I will write about it. And I’ll write other action for society.  

 

Activity for education and culture

The corporation has held a musical free from 1998. They have done as a part of corporate activity. It is for children. This public performance did not sell any ticket. The spectator has invited the all by the application two ticket present campaign. It has held in Hokkaido, Sendai, Nagoya, Shinjuku, Osaka, Hiroshima, Omiya and Fukuoka last yerar. The musical invite 20000 people. In summer. We can application the campaign by sent letter or entry web site. Another aim to sponsor is realization of a dream. It chooses at the audition which performs a performer in part and which is performed for every area. The backer turned to the dream of an actor by making it stand on the stage with a pro has been carried out. It is the gateway-to-success existence for the young man who aims at a musical actor. And the corporation made a commercial for the musical. But it wasn’t to joke. It shows them serious mind to the musical. Every time the musical is Anne of Green Gables. Ai Takahashi became famous from she came on the stage. Aon other people became famous. They said “Immediately after 3.11 Japan earth quake, we thought we probably can’t hold the musical. Because then everyone felt sad. It will disgust by people. But some people said that we should do absolutely this year. So they said “The stages in 2011 increase in number to an ordinary year, and are meaningful.”

 

“Clear forest action”

“Clear forest action” is started. Purification environment is tackled by collaboration with a governmental agency or the area. In the country in Japan, 66% is a forest and the artificial plantation occupies 40%.In an artificial plantation, in order to maintain moderate density, thinning is indispensable. But a lot of branches have been unsettled.  And it has been a problem. So they started action the environmental pollutant purification agent. It is to use the branch. They developed "the environmental pollutant purification agent". It can reduce the air pollution. And infections by a virus are controlled. In the artificial plantation, it is useful for healthy training. And management of a forest, creation of employment, absorbency strengthening of carbon dioxide, and improvement in the resistance to a natural disaster by removing branches and leaves.

 

Reduce! reduce! reduce! for environment

The carriage of goods by sea of the physical distribution was promoted. And the environmental impact is reduced. The corporation was recognized by the eco-ship mark authorization entrepreneur in the 2010. They strive for promotion of a modal shift for the purpose of mitigation of an environmental impact from now on.

 

The humorous head of the publicity department

I will write about Kouzi Kage (Toriba Takadano) more in this week.

When he was a university student, he was not intellectual. He always played. He liked riding bike. He didn’t do job hunting. So he entered the Yukizirushi corporation in some way. He was assigned to a wine department. It suggested that he didn’t rise in the corporation. Because the corporation’s main products are milk and cheeses. He was sales man. He decided study. He studied and went to American school Drexel University. He had married. His wife gave him 2000000 yen. He studied so much. As a result he got MBA. MBA means “Master of Business Administration”. The program are Quantitative analysis, Business economics, Financial Accounting, Organizational behavior, Human resources management, Strategy, Critical thinking, Managerial accounting, Finance, Marketing, Operations management, Information system management, International business, Business law and Business communication. It was too hard. He always to sit at a desk so when he got it, he had hemorrhoids. He was working hard in Yukizirushi corporation. But in 2000 a group food poisoning trouble was happened. He took action to change Yukizirushi corporation. He made a small group to change the corporation’s bad nature. They announced an apology public. The sentence shocked by the whole world.

 

<<The sentence of apology public>>  

Many bad acts which we have committed, I am very sorry. Supposing the company had character, Yukizirushi didn’t have the heart of gratitude. We had not even noticed that there is no gratitude turned to you, consumers, you, dairy farmers, you of a milk store, you, customers, and you, stockholders. There is no language which should be said to you who love SNOW BRAND products still now. We were selfish. We thought that "They are other people's affairs altogether. All are made others' cause." This is the character of old Yukizirushi corporation.  And this is just bad "Yukizirushi likeness" that is in every employee to some extent. From now on, we will do what. What on earth is considered? To such a question, though it is deplorable. It has not resulted in the stage which can still answer clearly now. However, one. We started “the meeting which reforms the yukizirushi corporation’s constitution". We want you to look at our future, I consider from the bottom of my heart.

 

The contents looks like too disparaging oneself. There was a lot of response to it, bad and good. One parson said “It is sincerity. But other parson said “It is theatrical”.

They decided to retire the corporation when started the act. Because the action is opposed by directors. When he was 43 years old, he started looking for a new job.

It is difficult. But he found it which the corporation need him and made much of. He decided to work in ST corporation. The president gave him work. It is advertising. He hadn’t it but challenged. The president’s demand is hard because that is to make a commercial can give impact people. ST corporation is medium sized. So they didn’t have many money to use for commercials. They needed idea, likes people can left in mind just they watched once. He got some good business partners and he succeed. 

The interesting commercials

This week, I will write about theinteresting commercials.The corporation is famous for commertial. Because they make the commertial to make us fun, laugh, and happy. They like pun very much.

 

The most famous commertial is it.

http://www.youtube.com/watch?v=jStfAsfLtoc&noredirect=1

This commertial was made to lost misunderstanding.They tell us “It isn’t Syousyuu-ryoku. It’scorrect name is Shousyuu-riki.”By this commersial, lost the misunderstanding and the product became more famous.

 

These commercials made some original charactors. For example, “Kumao Monsieur”. Kumao is the character of insecticide “mushu-da”.

http://video.search.yahoo.co.jp/search?ei=UTF-8&fr=slv1-tospcc4&p=%E3%82%80%E3%81%97%E3%82%85%E3%83%BC%E3%81%A0

The commercial has pun too. Did you find the pun? The point is Kumao says “syakena baby”. “syakena baby” looks like “shekena baby”. “Shekena baby” means “shake it now baby”. And “shake” means salmons. So it is pun. When I saw the commercial first, I couldn’t understand the interest. But the character’s goods is liked by the people and the character goods sell well.  And it isn’t famous story but the chairman in the character. And he appered this commercial as Kumao Monsieur.

 

The corporation’s commercial produced a lot of new star. Forexample him. http://video.search.yahoo.co.jp/search?ei=UTF-8&fr=slv1-tospcc4&p=%E3%83%9F%E3%82%B2%E3%83%AB+%E6%B6%88%E8%87%AD

His name is Miguel Guerreiro. He came to Japan from Portugal as a singer. He was kids talent in Portugal. He was born in 1998. So he is 14 years old. It has reason that he was used this commercial. First reason is inpact. He is forigne people for us. And his voice is nice so can gave impact us. But the commercial has unknown story. The commercial is first when after Tunami 3.11. Society has nervousness. So a lot of corporation didn’t make funy commercials. The corporation’s emplyees considered. Because the corporation is famous for unique and funny commercials. But they thought to stop making funny commercial that time. At that time, a lot of letters were send them. The letter were written “Please don’t stop making the work.” “Please make funny commrecials and sustain Japan.” So they made it. The commercial’s back setting is in Lisbon. Lisbon suffered from an earthquake in 1755. Then the town was reborn. The commecial don’t say the story but the commercial was selected as good commercial in Japan in 2012. Then the story became known by people.

 

 And the commercial became seriese. The new one appear 3 people. They are singer. The song was written for Janan people. They tell wishese.

http://video.search.yahoo.co.jp/search?p=%E3%83%81%E3%82%AB%E3%83%A9%E3%81%AB%E3%81%8B%E3%81%88%E3%81%A6&tid=6e9281a56accf1e8acb3317012d5f40c&ei=UTF-8&rkf=2

 

It is the song.

<<It changes into power>>

Anyone always are not good .

I want be in a warm feeling.

I would like to go till the place which comes to be alike lightly like the clouds.

You are not lonely.

Because you are.

I am laughter.

I sing.

I shout.

You are there. You give me power.

 

These commertials and songs were made by Kouzi Kage. But he have a character and other name in the company. He sometimes appear as “Toriba Takadano”. It looks like a duck. He use the name as his name in the company. He does many kind of work but I think he is copy writter. He was born in Fukuoka. He educated Waseda univercity. Then he worked in Yukizirushi. When Yukizirushi caused the meat camouflage incident, his notice of apology is famous. He alays has idea which made us surprised. He write blog for tell people ST corporation. And he writes book because he became famouse copy writter. I respect him.

Unique products’ names

I will write about unique products’ names this week. The corporation’s goods were named by the chairman ”Takashi Suzuki”. He always says that “naming work is very important. I can’t leave my work to other people.” He hits on idea when he get up in morning. He says “chairman and president must can do it easily.” I will show you some example.

1.Syousyu-riki

The name is most popular in the corporation’s goods. The name is introduced in commercial.(http://www.bing.com/videos/search?q=%e6%b6%88%e8%87%ad%e5%8a%9b+cm+%e3%83%88%e3%82%a4%e3%83%ac&view=detail&mid=9F0BADDC730F34FDDD229F0BADDC730F34FDDD22&first=0)

The named from a famous pro wrestler, Syousy-riki. He was very strong those days. Tyousyu-riki won the championship. So the chairman wish the goods be strong goods for them corporation. The name was surprised people because it is like pun. But the impact is good to remind people. The goods hit. The chairman and employees are relieved. But there is a problem. Some people remember the name not as “Syousyu-riki”, as “Syousyu-riki”. The employees and the chairman are shocked. So they made that commercial. The commercial made a lot of people surprise. Because the commercial’s song is “Syousyu-riki, I kike toilet. Syousyu-riki, I like toilet too. For the great toilet, Sousyu-riki”. When from people watched the commercial, they didn’t make mistake the name.

 

2.Dassyu-tan

When he named it, the corporation was worried about how to receive by more young age people. The corporation became the company which 50 percent of a share in an insecticide market in the autumn of 2009. But young age people didn’t use insecticide. The chairman thought that the way things stand, nobody will buy an insecticide! Then the chairman paid attention the scent. In those days, The goods at with scent is popular to young people. The chairman and employees thought if were sold it, would be hit goods. But they didn’t come naming idea. The chairman hit upon a wonderful idea. “kaori musyu-da” it is great! He said. But employees opposed. Because “musyu-” is mean “no scent” in Japanese. The goods is “with scent”. It is full of inconsistencies. But he broke down the opposition. Finally the goods sold as “kaori musyu-da”. The success which sells about 2 million pieces is recorded after the sale in August 2010. When it sell, insecticides are no scent usually. The package is new character “Kaori chan”. It is operation for young age people to like the goods. The package to which an old insecticide show functionality and increase in quantity was almost the case. For example “You can use it one year.”, “very cheap” and “increased 10 percent”. The name and package give the people image that quench and cute. It can make people to image that If you are used the goods, you could be relax. “It is good package marketing” other corporation’s presidents praised him. The package’s colors are red and blue. These color is said “mana-red” and “mana blue”. The package business world people says these color are not good for package. Because it looks like cheap. But the chairman selected the color and success. It is mystery.

I will write about the corporation’s unique president this time. The corporation was Takashi Suzuki for long time. So he is famous more than now president. He retired in 2007. He became a chairman. But these days he became president again. Now the corporation has two presidents. Takashi Suzuki is chair person and Yukimasa Yoneda is president on the paper.

 

I will write about Takashi Suzuki first. Takashi Suzuki sometimes appears on the television. For example he appears on the program which in New year’s day and the corporation’s commercial. He talks about management policies seriously. But he says joke and talks unique story.

 

<<Takashi Suzuki>>

He is second generation. He became president when he was 50 years old. He had worked in a life insurance company. He was born in Tokyo. He likes skiing. His motto is a fate, intuition and courage. He is famous as cheek when he is employee. Because he says his opinion. He has a lot of episode. Didn’t you have a question why decide to become president again. He says like this. “In 2007 I retired the president. After employees   invited new goods. When I looked it, I was angry. Because the design was not good. I said to employees to make design again. But they didn’t do it immediately. I thought that I want to president again and prove them. ” He is stern and scary. But he has interesting episode. He appeared the commercial but he didn’t show his face. He is in cartoon character costume which is famous as the corporation’s goods’ character. This story isn’t known by many people in Japan. And he appeared the commercial when changes the corporation’s name. When the time, he shown his dance on television. It was interesting. And he decides name almost goods. His name sense is good and fun. It is unique. I will introduce you “Shoushu-riki”. The goods is most famous goods in the corporation’s goods. It is deodorant. When it was sold, pro wrestler Thoushu-riki was popular in Japan. So he named it “Thousyu-riki.” It has little difference. The name was shown a lot of people by commercial. The name made been surprised and laugh. He had  said a lot of wise saying. For example “If the president is licked by business man, he will stop”, ” It is the president to make the impossible possible.”, “The president's back is shown by myself.”,” Friends with an officer are not made. Decision becomes impossible.”, “What cannot be decided by 3-minute ,cannot be decided even if it takes 30 year.”,” It is the language which the president not using brains in --a crisis once in 100 years--. A crisis once in 100 years is a chance once in 100 years. It is because a rival does not use brains.” These words is very cool.　

 

<<Yukimasa Yoneda>>

He is new president. He was born 1950. He graduated language school in kyusyu. He had worked in other corporation. 2002, He started working as the role supervising in the corporation. The reason why he was recommended is his ability. He is well informed about Dds(data gathering system). He can respond to diversification of the execution business accompanying a capital business tie up and cooperation strengthening with an affiliated company. Moreover, a management reform is strengthened further and it aims at aiming at conversion to high profit structure.