The humorous head of the publicity department

I will write about Kouzi Kage (Toriba Takadano) more in this week.

When he was a university student, he was not intellectual. He always played. He liked riding bike. He didn’t do job hunting. So he entered the Yukizirushi corporation in some way. He was assigned to a wine department. It suggested that he didn’t rise in the corporation. Because the corporation’s main products are milk and cheeses. He was sales man. He decided study. He studied and went to American school Drexel University. He had married. His wife gave him 2000000 yen. He studied so much. As a result he got MBA. MBA means “Master of Business Administration”. The program are Quantitative analysis, Business economics, Financial Accounting, Organizational behavior, Human resources management, Strategy, Critical thinking, Managerial accounting, Finance, Marketing, Operations management, Information system management, International business, Business law and Business communication. It was too hard. He always to sit at a desk so when he got it, he had hemorrhoids. He was working hard in Yukizirushi corporation. But in 2000 a group food poisoning trouble was happened. He took action to change Yukizirushi corporation. He made a small group to change the corporation’s bad nature. They announced an apology public. The sentence shocked by the whole world.

 

<<The sentence of apology public>>  

Many bad acts which we have committed, I am very sorry. Supposing the company had character, Yukizirushi didn’t have the heart of gratitude. We had not even noticed that there is no gratitude turned to you, consumers, you, dairy farmers, you of a milk store, you, customers, and you, stockholders. There is no language which should be said to you who love SNOW BRAND products still now. We were selfish. We thought that "They are other people's affairs altogether. All are made others' cause." This is the character of old Yukizirushi corporation.  And this is just bad "Yukizirushi likeness" that is in every employee to some extent. From now on, we will do what. What on earth is considered? To such a question, though it is deplorable. It has not resulted in the stage which can still answer clearly now. However, one. We started “the meeting which reforms the yukizirushi corporation’s constitution". We want you to look at our future, I consider from the bottom of my heart.

 

The contents looks like too disparaging oneself. There was a lot of response to it, bad and good. One parson said “It is sincerity. But other parson said “It is theatrical”.

They decided to retire the corporation when started the act. Because the action is opposed by directors. When he was 43 years old, he started looking for a new job.

It is difficult. But he found it which the corporation need him and made much of. He decided to work in ST corporation. The president gave him work. It is advertising. He hadn’t it but challenged. The president’s demand is hard because that is to make a commercial can give impact people. ST corporation is medium sized. So they didn’t have many money to use for commercials. They needed idea, likes people can left in mind just they watched once. He got some good business partners and he succeed.